Dissertation > Excellent graduate degree dissertation topics show

The Strategy Management Research of AB Wine Corporation

Author: LiuJianHe
Tutor: WuShiNong
School: Xiamen University
Course: Business Administration
Keywords: Development strategy Strategic Management Wine dealer
CLC: F426.82
Type: Master's thesis
Year: 2009
Downloads: 344
Quote: 2
Read: Download Dissertation

Abstract


With the development and growth of the wine industry in China, the enterprises engaged in wine sales agents and more and more. However, changes in the market environment, the competitive landscape of the industry, consumer trends, and the presence of the existing weaknesses, the development of the enterprise is facing tough challenges. Difficult to adapt to the current changes in the market and the lack of a workable development strategy, is the problem of most wine distributors in China. Key analysis on the basis of this paper, the analysis of the market development status of China's wine industry, the competitive situation of domestic and foreign enterprises, import and export situation, industry trends, market situation and development strategy of China's wine industry, and AB wine The case focuses on the development strategy issues, and explore a new path of development aimed wine industry marketing channels and brand building. I hope that through the study of the subject, to provide a reference for the other wines of the same type enterprise. In this paper, theoretical research and case studies combined, the combination of macro focus and microscopic analysis, the method of combining theoretical interpretation of the actual measures, combing the relevant literature made, including the Progress of theoretical research and empirical research, and the use of to combat them in business at this stage. The article also apply economics theory, combined with the specific chart, made an in-depth study on the development of China's wine industry conditions and trends; find out the development of the wine industry at home and abroad on the basis of the analysis of the enterprise in which the internal and external environment , and then analyzes the opportunities and challenges of enterprises in market competition, work out in the company's strategic goals under the guidance of the enterprise's strategic objectives and implementation of the program. This paper is divided into five chapters. Chapter Overview for the study, research background and significance of proposed research AB wine company development strategy, and put forward the basic framework of analysis and research strategies; Chapter II analysis and research of AB liquor companies facing internal and external environment; Third chapter analyzes the AB liquor company's strategic positioning and the analysis of the strategic objectives; fourth chapter is a detailed analysis of AB liquor company's strategic embodiment; Finally, in the fifth chapter presented the main conclusions of this paper and revelation. Firstly from the point of view of the wine dealer, a more comprehensive analysis of the characteristics and prospects of the development of the wine industry, and the establishment of a more strategic model of practical significance. The paper pointed out that the company would like to achieve long-term development, it is necessary to develop a global nature, forward-looking company strategic planning, active and innovative business models, build great talent, good company human resources management, and implementation of the development strategy of corporate culture, build core values to enable enterprises invincible.

Related Dissertations

  1. XD upholstered furniture business strategy,F272
  2. Study on International Development Strategy of Chinese Research Universities,G647
  3. Yunnan Natural Rubber Industry Development Strategy,F326.2
  4. Space environment of rural children left behind boarding schools,TU244.2
  5. Non - profit organizations - Perth (PATH) project in China Development Strategy,F272
  6. The Research of Intangible Cultural Heritage under the Shield Dance of Yunghsin Vision Status and Development Strategies,G852
  7. Exploration of Soil and Crop Selenium for Development of Se-Rich Produce in Ruian, ZheJiang Province,S153
  8. Strategic Construction of College Counselors Professionalization,G641
  9. Research on the Development Strategy of Chaoyang Natural Gas Company,F426.22
  10. 2008 Beijing Olympic Games, Jiangxi Province Development Strategy of Competitive Sports,G812.13
  11. Dalian Development Zone Development Strategy of the public fitness center,G812.7
  12. Tianyu Development Strategy,F426.7
  13. Tianyuan Chemical Company Development Strategy,F426.72
  14. Tianjin Pharmaceutical Group Development Analysis and Countermeasures,F426.72
  15. SJ Food Co., Ltd. in Hangzhou Financial Strategy,F406.72
  16. Garment Co., Ltd. Anshan SF Marketing Strategy,F426.86
  17. Shandong Medical Technician College Development Strategy,R-4
  18. The Research on Commerce Chain Management in the Country,F721.7
  19. Social services Perspective university teachers' professional development,G451.1
  20. Study on the Development Strategy of Gansu Luminous Real Estate Co.,LTD,F293.3
  21. Study on the Wan Nan Market Development Strategy of R Company,F426.6

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile