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In the face of fierce international competition , product innovation is becoming the source for the development of enterprises . China today is in the industrial transition period from manufacturing power to create a brand , how to design and development through effective means to create products in line with the market , the user needs to become the focus of new product development . Fuzzy Front End ( Fuzzy Front End . FFE ) is in the beginning stages of development of innovative products and effective implementation of the activities of the front of a direct impact on the success of new product development . For designers , how the fuzzy front end of product development , demand for project development , processing large amounts of information , integration and optimization of the design ideas , within the time prescribed , the possible design options , and to become a major difficulty . Paper, from the perspective of the design method to explore the content and methods of fuzzy front end work in innovative product development and design , effective extraction of fuzzy information and management , and design services to make it more effective . First elaborate research background , purpose and significance of research by the definition of the development of innovative products , processes , type and mechanism of induction , clear fuzzy front end stage in the development and design of the content and integrate the goal of finding and creative formative stages of work content as well as design objectives by fuzzy information management framework based on innovative product development and design process . Trends and developments from the point of view of the design methodology summary of the design method , the major design factors , drawing on \framework to help the designer a clearer understanding of the design work , inspired design ideas .
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