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Research on the Characteristics of Natural State Agenda-setting of China’s Mainland

Author: ZhangXiangXiang
Tutor: XuChaoXin
School: Liaoning University
Course: Journalism
Keywords: Agenda setting theory Natural state agenda set South China tiger incident
CLC: G206
Type: Master's thesis
Year: 2009
Downloads: 116
Quote: 1
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Abstract


Agenda setting (Agenda-setting), also known as agenda setting. It is a popular in America in the 1960s and 1970s about the effects of mass communication theory . By American sociologist McCombs (McCombs) and Shaw (Shaw) , \level. \Agenda setting theory research in China for almost 30 years , the majority of domestic researchers are studying media how to take the initiative to set the agenda , and rarely study how media to reflect issues . However, with the ever - changing domestic dissemination of changes in the environment as well as the media forms , agenda setting theory is bound to change and breakthrough . This article borrows media ecology perspective , the natural state agenda setting \process, the impact of the new media environment of the natural state agenda set , the performance of the various types of media in the natural state agenda set , and the causes and natural state agenda setting specific characteristics . The text is divided into six parts , nearly thirty thousand words . The first part , the need for the natural state agenda setting connotations extremely research . Introduces the concept of natural state agenda setting and its connotation and extension , as well as the face of the great changes of the domestic media environment , to study natural state agenda setting theory necessity . The second part , Analysis of Chinese mainland natural state agenda setting . The four main aspects of the natural state of mainland China agenda setting presents the underlying causes of the multiple conditions . The third part of the natural state agenda setting theory foundation . Introduces the theoretical framework of the natural state agenda setting and agenda-setting theory development process , this chapter is mainly behind specific set of characteristics of mainland China natural state agenda to do a theory foreshadowing . Part IV , case studies . \Part V and Part VI , specific summary of the theory . Through the analysis of the case , a preliminary summary of some of the characteristics and laws of mainland China natural state agenda setting .

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