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Study on HuangPu of Chinese Medical Hospital Developments Trategy

Author: KeXianZhu
Tutor: LongZhiHe
School: Southwest Jiaotong University
Course: Business Administration
Keywords: Competitive Strategy Core competitiveness SWOT analysis Hospital Management Medical services
CLC: R197.32
Type: Master's thesis
Year: 2009
Downloads: 182
Quote: 2
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Abstract


With the increasingly competitive health care market, the medical services market accelerated the trend of the reform of public hospitals, public health services, welfare requirements, the development of the hospital is facing new opportunities and challenges. The hospital managers are increasingly profound understanding of modern hospital management must go beyond the hospitals internal management functions beyond the hospital boundary of the hospital as the system to be managed in an open and dynamic environment. The hospital strategy based on the external environment in the hospital a scientific, objective, meticulous research, assess the situation, in line with the actual situation of the hospitals and the market became the hospital long-term survival and development of the key. Huangpu District Hospital to be built into the strategic objectives of the \in a relatively favorable position to achieve the strategic objectives, primarily from the following chapters, research and discussion. The first chapter. Presented the background of this study to explore the application status of hospital strategic management research, the purpose of this study, the significance and ideas. The second chapter describes the Hospital of Huangpu District, an overview and analysis of the problems of hospitals exist. The third chapter analyzes the Huangpu District Hospital external environment to identify the opportunities and threats from the outside. The fourth chapter analyzes the internal environment of Huangpu District Hospital, to clear its own advantages and disadvantages. Chapter two chapters based on the strategic choice of the implementation of the strategic objectives. Chapter Huangpu District Hospital principle of the implementation of the strategy, evaluation of control, with the concrete implementation of the recommendations. This article by Hospital of Huangpu District, the identification and analysis of the external environment; combination of Porter's five competitive forces model to analyze the competitive structure of the health care industry; explore the the hospital development strengths, weaknesses, opportunities and threats; build Huangpu District hospitals should SWOT analysis model; combined core competitiveness analysis, the survival and development in line with their actual differentiation strategy. In the process of the implementation of the development strategy should foster a sense of market competition, team building, create a learning atmosphere, create features Chinese brand, speed up the construction of information technology, to give a human medical services, to enable the hospital to be invincible in the fierce competition, seek better development space. This paper attempts to provide a reference for the development for the of Huangpu Hospital and similar hospitals.

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CLC: > Medicine, health > Preventive Medicine,Health > Health care organizations and career ( Health Management ) > Health care systems and institutions > Hospitals, general hospitals > Organization and Management
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