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Development Strategy Study of Retail Banking Business in XX Bank

Author: LiNa
Tutor: ShuHuaYing
School: Beijing University of Posts and Telecommunications
Course: Business Administration
Keywords: Retail Banking Business Development Strategy Retail Business Strategy
CLC: F832.2
Type: Master's thesis
Year: 2008
Downloads: 356
Quote: 3
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Abstract


With the continuous improvement of people’s income and enhance the general awareness of financial, as well as China’s foreign-funded banks fully open financial markets, which the time is drawing near. The retail banking business in this huge market, will undoubtedly become the focal point of Chinese and foreign banks. How to face challenges, enhance competitiveness and to develop retail banking business, banks have become the strategic focus established. As a result, through the system investigate, how to establish the core competitive power, to create a competitive advantage compared with the products and services, continuous innovation, continued to maintain competitiveness and a series of strategic issues, which the industry has become a top priority.This paper attempts by foreign retail banking business in a competitive environment system, on the basis of comprehensive analysis, concluded that: as XX bank, for the establishment of sustainable competitive advantage and to adapt to the enterprise as a whole Development strategy needs which to be clear corporate values, to play a competitive advantage, scientific allocation of resources, adjusting the structure, to avoid the risk in the market anticipating the importance of retail business development at the same time must take the lead in the traditional retail business model for scientific adjustment, establish a new type of retail business management, which customer-oriented high-end differentiated services and wholesale and retail business-marketing strategy and a series of initiatives to promote competition in the retail business strategy of all-round transformation.In addition to the above analysis, the need which key research and analysis for XX bank of the present market competitive environment, the status of the market, as well as possible future trends in the development, in order to truly assess the situation and planned strategies to achieve our department over the next three years and the development of the strategic objectives Planning. So, we use the model of the SWOT analysis of the strategic approach, the external environment in Beijing and head of business competitiveness, the Ministry of Internal in-depth analysis; At the same time, combining·Michael Porter’s "Five Forces Model," a detailed analysis of the market in XX bank present the major competitors and the next three years will have to face competitors or the competition state, for the XX bank over the next three years the strategic objectives and strategic location to provide detailed analysis and forecast support.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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