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This paper focuses on the informationization at home. Most of the studies on this area were from the technology aspect. This paper tries to research the informationization at home from the market perspective.First, the paper analyzes the present situation of informationization at home and forecast the market prospects by qualitative and quantitative analysis from the perspective of consumers and market. Second, this paper discusses the businesses at home provided by domestic and foreign carriers. Third, based on the analysis of characteristics of technology, demand and business, this paper describes the vision of informationization at home. Fourth, based on the information technology acceptance theories and innovation diffusion theories, this paper creatively conceives the home information technology acceptance model. Fifth, this paper designs the business model of ICT businesses at home for telecom operators based on the theories of business model.There are several important results in this paper. First, this paper compares the characteristics of different phases of informationization at home from the aspects of technology, demand, busness and industry ecosystem. Second, this paper creatively conceives the home information technology acceptant model. The model proposes four important belief variables i.e. Perceived Value, Perceived Risk, Perceived Cost and Perceived Ease of Use, which influence the acceptance of home information technology. The model divides the external variables into four groups--Technological, Family, Industrial and Social factors, and proposes a number of key sub-factors, including Technical Compatibility and Standards Uniformity in the group of Technological factors, Family Income, Family Life Cycle, Family Structure, and Educational Level of Family Members in the group of family factors, Maturity of the Industrial Chain and Market Competition in the group of industrial factors, and Norm in the group of social factors. Third, this paper designs the business model of businesses at home for telecom operators from the perspective of industrial chain, including designing the blueprint of businesses at home and the road map of ICT businesses development, study on the model of how to provide the businesses and the strategies on market promotion and operation.
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