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The Analysis of Home Network Competition Strategy for Chengde Corporation of CMCC

Author: HanHao
Tutor: LvTingJie
School: Beijing University of Posts and Telecommunications
Course: Business Administration
Keywords: Family Network Development strategy Competitive Environment Analysis
CLC: F626
Type: Master's thesis
Year: 2009
Downloads: 54
Quote: 1
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Abstract


In 2008 , the Chinese government announced a telecom restructuring plan , several operators occupy different market status regroup into three companies , China Mobile , China Telecom , China Unicom was established , the formation of a new market structure ushered in China 's telecom market full service of a new era of competition . In the new situation , the home network business application platform as a key means of solid and compete for individual customers , and expand the data value-added services in the future , more and more attention by the parties to the operators , this part of the customer market - oriented marketing policy gradually introduced customers contention has become a focus of attention by the various operators . Therefore, the study analysis of the status quo at home and abroad of the family network , and user characteristics as well as the future direction of development and how to operate , has a very important strategic significance . This article will be family competition strategy for the study, analysis of the competitive environment of the current telecommunications using the PEST aspects of networking mode , the strategy demands should be taken by the SWOT tool for the Chengde mobile home network competition , marketing strategy , as well as the existence of operating risks analysis , selectively referring to foreign practices application 4P and 4C theory , design a marketing strategy , seeking to stand out from the competition means , and seek help in the development of the business competition and replenishing .

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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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