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A Study on District Tourism Integration on the Perspective of Stakeholders

Author: ShiYongXiang
Tutor: LuoYouXian
School: Chongqing Normal University
Course: Tourism Management
Keywords: Regional Tourism Integration Stakeholders Three Gorges Reservoir Area Tourism
CLC: F592.7
Type: Master's thesis
Year: 2008
Downloads: 312
Quote: 2
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Abstract


Nearly 30 years of reform and opening up, China's tourism industry under the guidance of the government strategy has been rapid development of tourist number and tourism revenue was pushed to the tourism industry overall size also leapt to the world. At the same time, we should also see the overall development of China's tourism industry is not high enough level, comprehensive competitiveness is not strong, regional tourism development also builds on the consumption of resources and inputs on the basis of the concept of development which needs to be updated, the transition from extensive growth of tourism to rely mainly on optimizing the industrial structure, improve service quality and establish a tourism brand such intensive growth mode up. Related research and practice shows that establish the \Regional tourism integration is to adapt to the \Regional tourism integration is to guide and regulate the development of tourism within the region of the various favorable factors, avoid and reduce the development of tourism in various negative factors, thus achieving regional tourism industry elements of the optimal allocation. Regional tourism integration is the regional tourism industry structure adjustment and reorganization and redistribution of tourist interest. Interests of the individual and organizational behavior is driven intrinsic motivation. Integration of regional tourism stakeholder theory stakeholder group analysis, aimed at understanding and mastering the interests of the various stakeholders argued appeals, and establish appropriate coordination mechanism to coordinate the interests of all stakeholders and balance the interests of gains and losses, and thus more achieve better integration of regional tourism destination. Three Gorges as one of China's top ten scenic spots, but has long been at the Three Gorges on the economic benefits of tourism, but its unparalleled resources and considerable influence in the world of brand values ??do not match. Yangtze River Three Gorges Tourism Resources Value does not match with income caused by many factors, including tourism resources are compartmentalization, fragmented; tourism enterprises scattered small weak poor market turmoil; cruise line single obsolescence issues more prominent, the Yangtze River Three Gorges Tourism needed to be Integration is the tourism industry, tourism experts and government consensus. For the Three Gorges tourism cooperation, integration of resources, tourism marketing, a lot of academic research involving the Three Gorges area of ??tourism planning, tourism planning, tourism cooperation agreements lot, but the Three Gorges tourism dilemma remains the same, the problem is not substantially changed. This article will introduce the stakeholder theory District Integration of Regional Tourism in the Three Gorges reservoir area and select (Chongqing) as an empirical study. Three Gorges Reservoir Area (Chongqing) tourism integration, is an element of tourism in the region restructuring and optimization, which is bound to break the existing pattern of interests. Thesis Chapter Three Gorges Reservoir (Chongqing) tourism integration involves the interests of different stakeholders argued that the game between stakeholders and interest demands to analyze the behavior of the Three Gorges Reservoir Area (Chongqing) regional tourism resources, products, propose an integrated market development policies. And for the Three Gorges Reservoir Area (Chongqing) tourism integration of business strategy, community participation model, the government management system has done tentative exploration and reflection.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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