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Research on Competitive Strategy of PDA Company Coal Business

Author: ZhaoDianXin
Tutor: WangKeYi；LiuRong
School: Dalian University of Technology
Course: Business Administration
Keywords: Dalian Port Group Coal business Competitive Strategy SWOT analysis
CLC: F426.21
Type: Master's thesis
Year: 2007
Downloads: 136
Quote: 1
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Abstract


With the global economy growing steadily , and to accelerate the process of economic integration in the context of the rapid growth of global trade , the global port market to boom , throughput and container throughput of ports in the world , China has become the largest and fastest-growing countries . Chinese ports facing rare opportunities for development , while also facing unprecedented challenges . Today , for each port , in order to grasp the opportunity to seek the development of important kinds of goods and take business competitive strategy to gain a competitive advantage , the premise of developing an overall development strategy , and how to adapt to changes in the internal and external environment , supporting the overall development the implementation of the strategy is an important issue facing the survival and development of the port enterprises . \many challenges, this Dalian Port Group to develop the overall development strategy and the \The coal business as an important competitive kinds of goods in the Dalian Port Group , will take on the historic task compete with neighboring ports and restrict competitors development , plays an important role in supporting the overall strategy of the Group . This topic is based on the strategic management theory , the characteristics of the port industry , the internal and external environment of the Dalian Port Group 's coal business systems analysis, SWOT analysis , the strengths and weaknesses of the Dalian Port Group 's coal business , opportunities and threats are clear , and the strategic match . Dalian Port Group 's coal business market focus and select using Boston matrix , in accordance with the overall development strategy of the Dalian Port Group and the \and competitive strategy , and the proposed implementation of the strategy measures . An Empirical Study of the subject by the Dalian Port Group coal competitive strategy in the academic pursuit to explore a set of multi-currency the port enterprises business competition strategy ideas, methods , rich port enterprise business competition strategy research ideas for future port enterprises business competition strategy research provides a useful reference and reference .

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