|
Jiahe Technology Co., Ltd. is a company engaged in software development, system integration, technical services and product sales of specialized companies. Jiahe Technology Co., Ltd. is mainly the development and sales of IT products, and have a good sales performance. As competition intensifies, rely on hardware sales margins are getting lower and lower, and each company in the competition tends to homogeneity, to attract and retain customers more and more difficult. With the popularization and promotion of IT technology, more and more industries, the enterprise through IT technology to build their own core business platform. In order to adapt to the new changes in the market to meet rising customer demand for information technology, and is ready to attract customers through product service, improve profit margins, so as to enhance the competitiveness of Jiahe Technology Co., Ltd.. Firstly, Jiahe Technology Co., Ltd. in which the macroeconomic environment, industrial structure as well as the company's resources, strategic capabilities and market position, depth and detailed analysis, the macro environment analysis using PEST analysis of the political, economic, social, technological and other factors analysis of the industry structure, the use of the the Boston analysis dissect IT industry competitive environment. Then examine Jiahe Technology Co., Ltd. has its own resources and capacity, as well as Jiahe Technology Co., Ltd. 8 years of development, through the comparative analysis with the same type of competitors, pointed out that the presence of a range of issues. At the same time, the use of the SWOT analysis, by listed company opportunities and threats in their environment, and itself has a strategic advantage and a disadvantage, development strategy to make a choice of Jiahe Technology Co., Ltd.. Finally, Jiahe Technology Co., Ltd. is located industries (IT services industry), the Company's internal factors analysis based on the use of learning theory and combine their own experience, analysis of the development strategy of Jiahe Technology Co., Ltd., and the future Development Goals, and basic competitive strategies elaborated on this basis. The basic strategy auxiliary strategy, the involving market strategy, brand strategy, marketing strategy, human resource management strategies, and product quality and technology strategy, and recommendations on the implementation of the strategy and control. Which as the core and key market positioning, market segmentation, targeting proposed Jiahe Technology Co., Ltd., the development of strategic objectives and strategic development planning. In this paper, a combination of literature and empirical research depth analysis of the strategic environment and the strategic choice of Jiahe Technology Co., Ltd. is located on the basis of theoretical analysis, using a variety of analytical tools, and to the city pulled ㄎ Akira Zuben ? Jiahe Technology Co., Ltd., the development of strategic programs. Jiahe Technology on behalf of the 10 million service enterprises in the IT industry, the Jiahe technology development is also a microcosm of the development of the IT services industry, research the Jiahe technology development road of development in China ten million small and medium-sized IT services company, has a strong reference significance.
|