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In this paper, according to the market marketing, the SWOT, tools for the SH companies such as PECT carpet international marketing strategy analysis, find out enterprise development bottlenecks, and now the future of the international strategy of marketing channel construction. First, the concept of channel and international marketing channel mainly link form, for later the selection of channels and the thinking of international marketing provide background. Second, SH has analyzed the development present situation, product line and product process, through the analysis of the carpet industry and SH enterprises marketing inside and outside environmental analysis, find out enterprise international marketing problems and the direction of future development. Finally, in terms of channel strategy, for SH carpet facing the market segmentation and product positioning, and the main features of purchaser and channel characteristics are compared, and the international marketing strategy provides some Suggestions for the future and can implement the strategy.
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