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A Study of China Railway Container Shipping Company Transport Marketing

Author: LuHao
Tutor: LiXiaMiao；FengZuoXu
School: Central South University
Course: Traffic and Transportation Engineering
Keywords: Railway Container Transport China Railway Container SWOT analysis Marketing Strategy
CLC: F532
Type: Master's thesis
Year: 2009
Downloads: 261
Quote: 0
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Abstract


With the implementation of the strategy of sustained, rapid and healthy development and railway leaps and bounds , the rail freight and transport revenues continued to grow , especially the sixth large - scale speed of implementation , and achieved remarkable social and economic benefits . However, the current railway container traffic growth is slow, very small proportion of the total freight volume of rail container traffic in the national railway , far below the level of world railway development , is of great significance to develop an appropriate marketing strategy for the promotion of the development of the railway container transportation . The first chapter analyzes the domestic and international rail container transport marketing theory and research status , to determine the thesis ideas . Chapter II analysis of the operational status of the China Railway Container Company , describes the development process of China Railway Container in the layout of the station , the transport capacity , transport services , management system and other aspects of the problems . Chapter use of the method of SWOT analysis of the company's internal and external environment of China Railway Container , China Railway Container facing external opportunities and external threats ; their own advantages and disadvantages . Chapter by using the gray prediction method to predict the trend of the China Railway Container traffic in the next five years , found that China Railway Container traffic in the next five years will show an upward trend . The fifth chapter discusses the the Railway Container company's market positioning . Chapter VI identified China Railway Container company's marketing mix strategy .

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CLC: > Economic > Transportation and economic > Rail transport and economic > China 's railway transport economics
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