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Research on the Commercialize Operation of College Sports Events in China

Author: YuanXinFeng
Tutor: ShaoGuiHua
School: Shandong University
Course: Humane and Sociological Science of Sports
Keywords: College sporting events Commercial operation NCAA Revelation
CLC: G80-05
Type: Master's thesis
Year: 2009
Downloads: 327
Quote: 6
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Abstract


Sports competition market in recent years, relying competitive sports has become increasingly mature, commercial operation along with the growth and development of the sports events. In the process of reform of the market economy, China has actively learn from foreign experience in the commercial operation of the sporting events, the commercial operation of the various sporting events has been very impressive. Flourish in promoting this project, the event itself has become a major media businesses concerned with investment object. Thanks to the efforts of the various types of college sporting events has taken a first step in the commercialization of the operation, such as: the Harbin 24th World University Winter Games; CUBA tournament began commercial operation, the results benefit. However, with respect to the development of the professional league, the pace of our college sporting events commercialization of operation has been seriously lagging behind. There are still many problems or lack of the commercial operation of the college sporting events, such as: a single corporate sponsors, sponsorship programs is limited, the continuity poor corporate sponsors, media support is not enough, not strong social impact, lack of marketing concepts and other issues. The lack of strong support from the business development of the college sporting events it is difficult to play an effective role, tournament level, the degree of concern as well as participate in the enthusiasm is bound to decline, and will eventually lead to the shrinking of the college sporting events. The other hand, foreign college sporting events, especially the U.S. NCAA commercial operation will bring us a lot of inspiration and experience. The National Collegiate Athletic Association (NCAA) sports a very high level of professionalism of the U.S. always adhere to the amateur principle, but every year, creating hundreds of millions of revenue and to assume the responsibility of the talent base for American sports. Through the course of development of the NCAA Centennial inquiry and analysis of the NCAA income status, we have a clear responsibility on the shoulders also see the hope of the operation of the commercialization of college sports events. Literature research, questionnaire survey, expert interviews, site visits and research methods, the basis of clear the concept of the commercial operation of the college sporting events, analysis and summary of the commercialization of college sports events in China The operation of the current situation and problems, and to explore the constraints of the commercial operation of the college sporting events. Clear the necessity and feasibility of the commercial operation of our college sporting events under the premise, I try to learn from foreign experience of commercial operation of the college sporting events and their actual college sporting events for our commercial operations to explore a practical way, thus provide reference and guidance for the development of the commercialization of college sports events.

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CLC: > Culture, science,education, sports > Sports > Sports theory > The relationship between sports and other disciplines
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