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Study on Corporate Social Responsibility of Foreign Language Educationl Training Institutions in China

Author: ChenZuo
Tutor: HeYingLong
School: Wuhan University of Science and Technology
Course: Administration
Keywords: Foreign language educational training Social responsibility construction Problems Countermeasures
CLC: F719
Type: Master's thesis
Year: 2011
Downloads: 63
Quote: 0
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Abstract


With the development of economic globalization and employment competition, the demand for foreign language talent is increasingly-growing. In 2008 and 2010, China respectively held the Beijing Olympic Games and Shanghai World Expo successfully. These significant events not only spread Chinese culture, but also provide a good opportunity for the development of China’s foreign language educational training institutions. However, with the rapid development of institutions, there are series of disharmonious factors. In 2009, international language training brand—"Linguaphone" English training school collapsed that shocked the whole country, which brought serious credibility crisis to foreign language training community. On the one hand,the article expounds the international and domestic CSR research, which provides the basis for the study and shows the present CSR constructive situations in China’s foreign language training institutions. On the other hand, by making a empirical survey in training institutions, the artical basically analyzes the suggestions and countermeasures for the CSR development for foreign language training institutions.

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