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With the development of China's economy and culture, the book industry competition tend to be white-hot book category increased, the book market segmentation, the the female book market gradually prosperity Press also noted that the piece is not cut a big cake, have a knife and slicing . Women read a concern hotspot domestic publishing industry, tailored specifically for female readers of women's books have continued to increase, women read the market is becoming a sub-book market is increasingly divided under the most dynamic market. The professional market is potentially dispersed extensive state slowly shift reality, centralized, specialized state, need to segments of domestic publishers, face the demand for specialization to meet. With the end of the transition period after China's accession to the WTO, many domestic publishers to participate in the fierce competition for female book publishing, has long been coveted by my female publishing market this big cake, many foreign publishers, through a variety of channels to participate in this market of the competition. In April 2009, China News Press and Publication Administration regulations in addition to the People's Publishing House one retain the original system of public welfare institutions, all other publishing house will be transformed into a business enterprise units after December 1, 2009, China all over the country all the retail book market will be open to foreign investment, foreign investment in the field of domestic distribution without any restrictions, the ratio of investment, business projects, the establishment of the venue to be decided by the investors themselves. To be sure, our women's books market is bound to usher in more intense competition. Therefore, how to make our women books toward a healthy and orderly development, is placed in an urgent need to solve the issue before our women the book publishing sector and theoretical interface. So the the female book publishing is meaningful. In this paper the female book origin, definition, connotation, topics, marketing research, detailed planning to women Books from topics of marketing the entire publishing process, to explore women's books published in the status quo status quo, found the the female book publishing process in the problems and shortcomings, the right remedy these deficiencies, the feasibility of the proposal to enhance the influence of female book. The paper is divided into four parts: the first part defined female book definition, connotation and classification, to put off the veil for women Books. Draw female book from the readers perspective to a more reasonable definition defined by analysis of the types of books defined and Chinese book market development. The second part of the study of female book publishing status quo and motivation topics of current situation of women book, published in the form of status quo, published in the scale of the status quo, the status quo of market competition and the reader status quo and the reasons for research and analysis, concluded: Female Books topics with female book was first generated compared to the more colorful, also on the basis of the original form of publication to be innovative, market competition tends to be fierce, the readers' attention and purchase women books also increased significantly. Based on the second part of the research and analysis, combined with my research of the Han and Tang bookstores women Books, Part III pointed out the problems in the female book publishing process, the main topics of identical repeat publishing innovation is not strong, the production of non-refined fast food culture, the target audience a vague position, not a brand, marketing is a marketing concept behind the lack of marketing strategy, marketing innovation, marketing information feedback is not timely, marketing organizational efficiency is not high, these problems at the same time. The reasons for the study. Press pays little attention to women's book publishing, there is no long-term vision for the overall planning; Press system is more rigid, single-program workflow, is not conducive to between staff and communication with the outside world; planning to edit the lack of innovation brand awareness, etc.. The fourth part is to study the solution of the above problems, broaden the channels of communication, understanding and analysis of the needs of readers, to provide a basis for choosing topics and planning through the establishment of the project responsibility topics to be able to quickly and efficiently implement planning services readers and guide the reader, by building women Book of integrated marketing system and other measures to establish a women's book brand and expand the influence of female book. The main point of this article: Women Books is a promising types of books, because it is the rise of late, the development too quickly, leading to female publisher of books is not yet mature, less influential, more single marketing tool, marketing did not reach the number due amount. Project responsibility to raise the topic of female book quality, efficiency and book editor, by constructing female book Integrated Marketing System to expand the brand influence and sales of women's books, the formation of the brand management of female book publishing environment, and ultimately enhance competitiveness and influence of female book.
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