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An Analysis of Foreign Commercial Banks’ Competitive Strategies in China

Author: YangTing
Tutor: ZhangYingHong
School: Capital University of Economics
Course: Business management
Keywords: Competitive Strategy Foreign commercial banks Competition suggestions
CLC: F832.2
Type: Master's thesis
Year: 2009
Downloads: 255
Quote: 0
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Abstract


Competitive strategy generally is to investigate the action plan developed by the business managers how to gain a competitive advantage, to achieve competitive success. The international forefront of theoretical research, corporate organizations, especially large companies, the competitive advantage of the large group, constitute a microscopic foundation of the economic development of a country or region. In order to win the international competitive advantage, economists and management scholars have been placed in the enterprise competitive strategy theory forefront of academic research, which greatly promoted the development of the theory of competitive strategy and innovation, showing the famous men School following the splendid sight of the potential , founder and representative of the famous school structure, the famous American strategic management theorists, Harvard Business School Professor Michael Porter is one of the most dazzling one of his new enterprise competitive strategy theory research over the years The profound knowledge of the outcome. So many years after China's accession to the WTO, in a well-known bank in the gradual process of opening of foreign banks, attracted worldwide attention and enthusiastic participation, have set up in our offices, branches and corporate banking, at the same time through equity participation and acquisitions range of commercial means close cooperation with our bank, the goal is to share the rich rewards of its high growth in the rapid economic development of China, has made considerable progress in China's foreign commercial banks, vibrant development, even these years has made the leap. Than medium-sized Chinese banks, both from the view asset size or market size is still disadvantaged Ever since, many foreign banks to China, quickly understood their position and status quo, and some even put down the shelves of the world's top financial giants, to find a set of competition for their own survival and development strategy, relying on years of deep financial background and strong technical background, make full use of its global network and sophisticated risk control mechanisms, has developed a series of flexible financial products, to open a lot of high-demand high-margin market segments. And further consolidate the good relations with the Chinese banks, to increase and their areas of cooperation and depth, step-by-step to expand its participation in China's economic development in many fields comprehensive multidimensional. With the U.S. subprime mortgage fuse triggered by the global financial crisis intensified, however, many foreign banks overseas parent bank suffered a big blow, but undeniable, has not been much negative impact on their business in China, but rather has made considerable progress, and become the most powerful force in their global plate. This also contributed to foreign commercial banks to further deepen and to adjust competition in our strategy to adapt to the ever changing economic conditions.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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