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Xiushan Lishui Zhejiang Green Valley said of Lishui City , though it is one of the latest areas of Zhejiang tourism industry started , but by virtue of the \Lishui development of tourism has strong advantages in resources , but to some extent due to the constraints of the socio-economic conditions , geographic conditions , hinder the rapid development of tourism . China's tourism industry is booming , the Yangtze River Delta region is full of opportunities and challenges for development , Lishui City, the tourism industry is facing can really achieve great test was a relative latecomer \On the basis of analysis of the tourism development status quo of Lishui City , from the industrial development of the SWOT analyzes , the use of the basic theory and method of travel disciplines , focusing on the problems of Lishui City tourism industry chain , put forward a more specific and the operable solutions . Especially the tourism image of Lishui City, the new positioning of the city 's tourism product development and comprehensive development program . The innovation of this paper is to reposition the tourism image of Lishui , new travel theme image be generalizability from two aspects of the natural and cultural tourism resources in Lishui , compared to the original theme , more abundant tourism image , full travel distinctive characteristics of resources , so that the tourists more comprehensive perceptual Lishui tourism resources in the whole picture , no doubt greatly improve the probability of Lishui as a tourist destination .
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