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The Research on the Tourism Experience in Historial and Cultural Heritage Based on ASEB Analysis

Author: ZhangLiangBin
Tutor: FuQuanSheng
School: East China Normal University
Course: Tourism Management
Keywords: Cultural Heritage Tourism Travel experience ASEB analysis Experiential Marketing
CLC: F592.7
Type: Master's thesis
Year: 2009
Downloads: 666
Quote: 2
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Abstract


The historical and cultural heritage is one of the of the most important tourist attraction , is also an important material basis of the development of China's tourism industry occupies an important position in the development of China's tourism industry . Its own particularity and visitors to experience the diversity of needs in view of the historical and cultural heritage attractions , is currently facing a lot of historical and cultural heritage scenic experience lack of bottlenecks , especially travel experience in the form of a single and visitors to experience high quality become one important constraints . This article is based on the phenomenon , Ningbo Dongqian Hunan Song carved stone park national key cultural relics protection units as a research platform to build a content framework for research , by ASEB analysis method provide a way to support , through a large number of questionnaires and depth interviews fact restored the visitors' experience , from the point of view of tourists to elaborate the Southern Song Dynasty stone park visitor experience activities , environment , experience , interests , strengths, weaknesses , opportunities and threats , and then analyzes the influencing factors , and find the crux of the experience missing . ASEB instance analysis based on the facts of the Southern Song Dynasty stone park experience , analysis of the demand for tourists to experience the scenic spots and historical and cultural heritage of the special experience , pointed out that the experience of the historical and cultural heritage tourism promotion strategy should be the characteristics of the historical and cultural heritage , to do to three aspects , namely : to create a real travel experience in the protection of the premise ; travel experience products designed under the guidance of the concept of \Finally , in summing up the conclusions of this study , the authors propose a three-dimensional development of the tourist experience , and boldly envisioned , with the rising of the historical and cultural heritage tourism experience and people experience the continuous development of the demand , the travel experience into the experience of transition stage.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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