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LM Mining Limited Liability Company Development Strategy

Author: LiuLin
Tutor: ZouZhao
School: Capital University of Economics
Course: Business management
Keywords: LM Mining Development strategy Competitive Strategy
CLC: F426.1
Type: Master's thesis
Year: 2009
Downloads: 100
Quote: 0
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Abstract


Mainly resource-based enterprises the LM Mining is imported iron ore processing , dynamic closely associated with international trade and international economic climate , but also closely linked with the domestic economy and the market 's run . In the face of changes brought about opportunities and challenges , it is more important to identify the strategic direction and objectives , to avoid the the enterprise development blindness and caused significant losses due to strategic issues ; under the guidance of the scientific concept of development , to optimize the allocation of internal resources , improve core competitiveness , to seize the opportunity to seek development . Therefore, the study of great significance to formulate development strategies . LM Mining for the analysis of the field to the iron ore mining industry , the use of PEST analysis , Porter's five forces model , SWOT analysis , value chain analysis and other analytical tools to study the external environment of enterprise development , internal environment and industry development trends , summarizes the opportunities and threats facing enterprises in external , internal strengths and weaknesses . Use of the theory of competitive strategy , the scientific concept of development theory and the theory of sustainable development , strategic management theory , proposed the LM mining development strategy and competitive strategy . The conclusion of this study : LM Mining external development opportunities than threats , internal advantages outweigh the disadvantages ; greater advantage of its core competitiveness , nurturing and expansion is the key ; development of strategic direction : bigger and stronger imported ore processing business , and timely foreign participation in the development and comprehensive utilization of refractory magnetite ; competitive strategy of cost leadership focused strategy , positioning is reflected in : the possession of the quality of imported ore resources , scale of operation , corporate brand , technological innovation, security system the other five strategic elements ; implementation of the strategy is to focus on establishing a coordinated and strategic human resource management , organizational structure and corporate culture .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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