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New Wentai Paper Co., Ltd. is a private paper trading companies , after years of development , has gradually become one of the most influential traders of the northeast region , but like most of the private enterprises in the formative years , the size of its business for many years not breakthrough , enterprises are facing a bottleneck in the development . The first development strategy theory analysis, summarized in the exposition of the theory of systems , specific analysis on the the Wentai facing internal and external environment . Analysis of the external environment , mainly through a systematic analysis of macroeconomic environment , industry environment, business environment , analyzing the characteristics of the Wentai which distribution industry , paper industry and other industries , a clear the PAPER economic characteristics by industry analysis , and analysis of the circulation trade business trends , and came to the conclusion the paper trading successful in gaining access to the critical success factors . From strategic management , organizational structure , performance pay incentive system for the analysis of the internal environment , comprehensive Wentai Internal diagnosis and analysis of a new Wentai has strengths and weaknesses . On this basis , the paper identified new Wentai strategic positioning , strategic objectives , clear the company's mission , vision , values ??, development model . Value chain analysis tools to decompose the strategic positioning of the clarity of the strategic positioning , customer choice , financing strategies , business competition strategy , and summarizes the business competitive strategies correspond to strategic initiatives , to develop a detailed strategy and implementation plan , making the new Wentai development strategy is landing.
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