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Volunteering is a noble social welfare undertakings, relatively speaking, in the country's development is not mature enough, but in foreign countries has become quite mature. Volunteer in the community impact is huge, it can not only save huge economic costs, but also to promote social harmony and stability. In recent years, sports events gradually developed in our country, and many of the city to host events to promote the city brand, and promote the comprehensive development of the city. However, due to its variety of sporting events differences impact is differentiated. Large individual events distinguished from large-scale integrated-type events in the world because the project is a single type of process should be relatively simple. For event characteristics and the feasibility study, the main research Shanghai Tennis Masters tournament volunteers ATP1000 incentives, in order to provide reference for large-scale sporting event. Large individual sporting events are characterized by relatively simple types of projects, with temporary and organized large-scale features, it needs to quickly organize large numbers of people in a short time to participate in the tournament in the past, of course, this alone is not enough staff. Race volunteer time will produce and play an important role. Race volunteers from the tournament bid preparation to the race events, the events they offer their services in various fields. Both officials, athletes, sponsors, spectators, the media, they will certainly come into contact with volunteers. Therefore, the race volunteers good management and operational management motivation is the key to success events. In this paper, literature, comparative study, questionnaire, mathematical analysis, logical analysis, in widely accessible volunteer management, incentives and other relevant information under the premise of the use of comparative, summarize, analyze and synthesize, and summarize other methods, on access to a variety of data and information analysis to draw conclusions. Articles on Masters tournament volunteers connotation, value, motivation, needs, and affect the enthusiasm of volunteer work factors were systematically combing and analysis, and summarizing the current events and volunteer incentive approach problems in this based on the combination of the comparative analysis of survey data for future Masters motivate volunteers made some suggestions and countermeasures to volunteer for large sporting event to provide reference incentives to promote the development of the tournament volunteers, volunteer for the management of events provides a useful reference. Through analysis, the article draw the following conclusions: First, the Masters tournament event volunteers in terms relative to the volunteers, but also need specialized knowledge as a support, the incentives on performance is also different. Second, the different contexts tournament volunteer volunteering motivations, needs and affect their work enthusiasm factor is different. Third, China started relatively late event volunteers, event volunteer management there are still some problems, according to the analysis, sorting and investigation Masters tournament volunteers, found that the current Masters tournament volunteers, there are several major incentive issues: incentive system is not perfect, single incentive system; recruitment approach is simple, a single person; incentives and the lack of diversity management body; lack of a stable team of volunteers and volunteer resources. Fourth, the current Masters tournament volunteer incentive policy is not perfect, the incentive for the tournament volunteers are mostly spiritual incentive-based, material incentives to disseminate the main event souvenirs, this is not enough incentive volunteer work better. Fifth, the case for the Masters tournament volunteers and motivate the status quo, mainly from two aspects of the tournament volunteers to perfect and improve the incentive mechanism: on the one hand in terms of motivation from the interiority of the authorization and organization volunteers Responsibility incentives, psychological contract incentives, job enrichment and expansion incentives, target incentive, training incentives. On the other hand, give volunteers external stimulus. Perfect volunteer policy and legal safeguards, advocacy volunteers, develop and promote the culture of volunteerism, providing opportunities to communicate with the master.
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