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Analysis and Evaluate on the Service Quality of Aerobic Instructors in Body Fitness Clubs in Shanghai

Author: TanFen
Tutor: DingHaiYong
School: Shanghai Institute of Physical Education
Course: Physical Education and Training
Keywords: Fitness club business in Shanghai Coaches Quality of service Evaluate Analysis
CLC: G831.3
Type: Master's thesis
Year: 2011
Downloads: 159
Quote: 1
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Abstract


With the continuous development of market economy, the fitness club business came into being. A health club quality of service depends largely on the expertise and knowledge of the aerobics instructor, experience, service awareness and attitude, this paper aims to find factors affecting Coaches quality of service in Shanghai to promote the operating health club in Shanghai The Coaches of services to improve the quality of the development of long-term health and fitness club. 100 Coaches and 500 members of the Shanghai and operation of a health club for the survey, the use of literature, expert interviews, questionnaire, mathematical statistics, logical analysis, in Shanghai operating health club Coaches quality of service analysis and evaluation of the results of the research are as follows: the evaluation of 1,31 to 40-year-old aerobics instructor quality of service of the members of this age is the lowest, 18-year-old and the highest rating of the following members. The graduate degree member of the lowest evaluated, and a member of the junior middle school education qualifications Rated. Choose to increase exchanges to ease the pressure and entertainment fitness purpose of evaluation of the top three members of Coaches quality of service, and lipid-lowering diet, bodybuilding, improve the shape of these requirements is not rated. 2, Shanghai Coaches ages mainly in the 21 to 30-year-old aerobics instructor-sex structure of women was significantly higher than that of men, most of them part-time, educated mainly at the undergraduate, most of Coaches because of personal interests and hobbies into the fitness industry, the the practitioners life of one to three years the majority. Shanghai Coaches technology class distribution is more concentrated, mainly to a health club in Shanghai attaches great importance to the role of training managers and Coaches, corporate culture heritage, strengthening of corporate cohesion, employee enthusiasm inspire lack of knowledge of other aspects to focus only on skills training, ignoring attitude training. 3, nearly half of the Shanghai Coaches sense of service is not enough. 4, members of the fitness club business in Shanghai Coaches service quality dimensions and asked indicators evaluation mean score is not high, 5 tangibles, responsiveness and assurance services, reliability and empathy scores is not high. 5, Shanghai Coaches reliability analysis of the quality of service rating of 4.6106. Shanghai aerobics instructor to members pledge not very clear, the level of service bad loss remedy should be improved. 6, Shanghai Coaches quality of service response score of 5.0338, Shanghai Coaches service attitude to meet the needs of members, the member satisfaction. 7, Shanghai Coaches quality of service assurance score of 5.1900. Shanghai Coaches level of professional skills can basically meet the requirements of membership, but for members to provide personalized guidance and help, tracking and concern members have not done enough exercise and entertainment, ancillary services. 8, Shanghai Coaches tangible service quality score of 5.0087, the members of the Shanghai Coaches clothing, body, behavior or basically satisfied.

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CLC: > Culture, science,education, sports > Sports > Gymnastics > Basic Gymnastics > Aerobics
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