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Perspective View of the Ceremony of World Cup Communication

Author: ChenLiYong
Tutor: SongYuShu
School: Liaoning University
Course: Communication
Keywords: Ritual view World Cup spread Ceremony Cultural sharing Community Identity
CLC: G843
Type: Master's thesis
Year: 2011
Downloads: 80
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Abstract

This article is to study the spread of the World Cup in James W. Kerry propagation ceremony under the concept of framework, different from the traditional - spread passing concept framework under the World Communication Research. Spread view delivery framework contemplation dissemination of the World Cup, the media will be the World Cup propagation as a powerful tool to earn high advertising costs, and study how to make use of the spread of good World Cup obtain maximum commercial interests, how to make the enterprises with the World Cup, the chance of spreading creating brand and value; ratings on World Cup spread, World Cup coverage, which ignored the World Cup, the spread of cultural function. Kerry spread passing concept will spread as a message to be passed in the space and process spread ceremony concept are not directed at the message spread in the space, but to maintain a social time; does not refer to Share the behavior of the information, but the characterization of shared beliefs. In this paper, spread ceremony Perspective interpretation dissemination of the World Cup, from a cultural perspective focuses on the spread of the World Cup, demonstrated how the people of the world all together in a grand ceremony in the form of a group or community of the world spread. This paper reviews the concept to pass to the theoretical framework of the World Cup dissemination of research results and study limitations, provide an academic reference framework for the dissemination of ritual view World Cup, highlight propagation ritual view of the value and significance of the theoretical framework. And then in the spread concept ceremonies framework under elaborate World Cup dissemination cultural ceremony shared world audience of billions. Gathered together in the form of the Community or groups Ceremony of the Holy Spirit in the World Cup propagation audience whether it is conscious or unconscious, are to participate in the ceremony of this cultural sharing, sharing this \. World Cup ceremony spread not only to the audience to the formation of the Community, and the audience identity. Passing view of the framework and the framework of the ritual view, is contemplation paradigms and methods of dissemination. World Cup dissemination of research using the framework of the new study is not to negate or replace the old framework, but to provide a \contemplation and scrutiny and have found some inspiration. This article from the perspective of cultural studies the spread of the World Cup, I hope this study can be used as a useful supplement World Cup tradition as the threshold under World Cup dissemination of research to develop a cultural perspective, the spread of large-scale events at home and abroad to open up a new perspective .

Perspective View of the Ceremony of World Cup Communication

Abstract

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