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Design and Implementation of P2P Streaming Media Spot Advertising System

Author: FanHengLong
Tutor: JinLianFu；ChenPing
School: Zhejiang University
Course: Applied Computer Technology
Keywords: streaming media Peer to Peer spots advertising active prefetching memory pool
CLC: TN919.8
Type: Master's thesis
Year: 2010
Downloads: 99
Quote: 1
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Abstract


The rapid development of media application in P2P network, makes the benefits of spots advertising in P2P Streaming Media Player System approaches the TV ’s. more and more advanced spot advertising technology, spot advertising systems are researched or used. The effect of spot advertising is effected by advertisement, spot strategy, system’s client-side technology and so on. Systems currently in use mostly spot advertising in buffering, advertisement spoted mostly pre-set or based on the advertiser’s request, and can not support dynamic spots multiple ads. In addition, Player spots advertisement by switch two video, It will generate cracks detected by users if switching time more than a certain length. Large memory consumption is also an important factor for reducing number of users using the spot advertising system.To be able to make spots advertising achieve better results. The system not only spots advertising in buffering, but also support spots advertising at specified time if streaming media download at an high speed. Based on advertising and sleep effects theory, advertisement related to streaming media or seted by user help obtain a better effect, so design video text description technique to help effectively and accurately calculate the relative resources between two videos.uses active prefetching algorithm for streaming media based on relevance between resources in obtaining advertisement resources, uses the technology of dynamic hared memory pool in storing and broadcasting advertising, realizes the technology of spots advertising smoothly and save more system memory.The system makes improvement in spot strategy, client-side implementation technology, and so on, and overcome the existing drawbacks of conventional spot advertising systems. The system expands the field of publish advertising, enhances the influence of advertisement, help advertisers increase the volume of customers, enables the streaming media providers take advantage in the competitive market.

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CLC: > Industrial Technology > Radio electronics, telecommunications technology > Communicate > Image communication, multimedia communication
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