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The Investigation on the Sales Service Identity of the Real Estate Development Company in Chongqing

Author: HuangRuYan
Tutor: QinQiWen
School: Southwestern University
Course: Sociology
Keywords: Service image Sales service image Image Cognition
CLC: F293.3
Type: Master's thesis
Year: 2010
Downloads: 58
Quote: 0
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Abstract


China's economic development , the real estate industry plays an important role in stimulating the economy and stabilizing the economy . In this context of economic development , real estate development enterprises have developed rapidly , and increasingly fierce competition between real estate development enterprises . More and more criteria to distinguish between corporate good or bad , and also began to occupy a major position in addition to product quality and corporate image . Real estate development enterprise sales service image dimensions , and sales services for real estate development enterprises in Chongqing image depth investigation , in order to make effective recommendations for real estate development enterprises Portrayal . In this study, by drawing on the results of previous studies and exchanges with leading academics , and select salespeople and buyers of real estate development enterprises to conduct interviews , combined with interviews of experts to provide the basis for recommendations for the preparation of the questionnaire , and ultimately determine the real estate development business sales image dimensions , namely: the service professional image , friendly service image, service space image and service result image. Reference to the comprehensive strength of the real estate development enterprises in Chongqing Top this study , divided into senior , middle and lower three levels , using a random sampling method is extracted from the three levels of real estate development enterprises in six subjects and objects of investigation , questionnaires 1000 , the effective recovery of 869 , a rate of 86.9 % , through research, the results show that : first , the poor overall state of the Chongqing real estate development enterprise sales service image . Public service friendly image cognitive differences between maximum and minimum service space image cognitive differences . Second, the main dimensions of the Chongqing real estate development enterprise sales and service better image of the status quo , the main public real estate development enterprises in Chongqing sales service image recognition . Third , the object dimensions Chongqing real estate development enterprise sales service image is poor, mainly in the service of a professional image , there are significant differences in the service friendly image and result image . Cognitive presence of the main objects of the real estate development enterprises in Chongqing sales service image and the factors significant difference the main cognitive evaluation was significantly better in the object , this description now real estate in Chongqing at the same time stressed that the sales and premium ignore the image of the shape of the sales and service , sales service image needs to be improved .

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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