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Inductive Analysis of the Scope of the Concept of Media Social Responsibility

Author: XiaoLiHua
Tutor: WangZuo
School: Central South University
Course: Communication
Keywords: Media Social Responsibility Conceptual dimension Inductive analysis
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 358
Quote: 1
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Abstract


With the development of society, the mass media forms increasingly rich and penetrate into every corner of daily life in subtle changes in the social environment , affecting people's lifestyles , values ??and habits of mind . At the same time , there have been a series of problems , such as false reports , poor advertising, speculation was rampant and vulgar, vulgar, vulgar \CSR widespread concern and attention by domestic environment, these problems , making people paying attention to the social responsibility of the media body . Based on the preliminary theoretical analysis based on the concept of social responsibility of the media dimensions of empirical research design, select 115 samples of objects , the use of open-ended interviews combined with questionnaires on social media should bear the responsibility to conduct an investigation , summed up our media should bear nine dimensions of social responsibility : national mission , values ??guide , information dissemination , cultural heritage and enlightenment, public opinion , social progress and economic responsibility, to provide entertainment and moral law . To further define the dimensions of the media of social responsibility , social responsibility of the media and corporate social responsibility and social responsibility of the Western media were compared . The results showed that our media social responsibility and corporate social responsibility and social responsibility of the Western media both in the conceptual dimension also has features in common . Media, social responsibility and corporate social responsibility primarily by their different properties and functions of the decision, while the Western media social responsibility differ mainly in the different political systems and ideologies , the Western news system , identity roles , guidelines and implementation of different conditions caused . For the concept of social responsibility of the media clearly defined dimensions , in theory, theory of social responsibility of the media is both a supplement and improvement , but also for the social responsibility of the media depth research laid the foundation for the future of the media better social responsibility to provide useful reference basis for the media to better fulfill their social responsibility has important guiding significance.

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