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In May 2000 , the International Telecommunication Union officially announced the third generation mobile communications standard , TD-SCDMA , the official China submitted become the international standard , with the European WCDMA , CDMA2000 become one of the 3G era, the most mainstream of the three technology . May 24, 2008 , the Ministry of Industry and Information Technology , the National Development and Reform Commission , the Ministry of Finance jointly issued the \merger , the basic telecom business into China Netcom , China Telecom , China Railcom merged into China Mobile , the domestic telecom operators changed from 6 to 3 . December 31, 2008 , the State Council executive meeting passed a resolution to start issuing 3G licenses . January 7, 2009 , the Ministry of Industry and Information Technology issued three third-generation mobile communications (3G) licenses to China Mobile, China Telecom and Unicom' dissertation">China Unicom , the move indicates that China has officially entered the 3G era . The issuance of 3G licenses : New China Mobile TD-SCDMA license , the new China Telecom CDMA2000 license , China Unicom WCDMA license . In this paper, the state has issued 3G licenses to Jilin Telecom 3G business marketing as an entry point to the actual situation of Jilin Telecom , in accordance with the theory of marketing , the basic theory of the competitive strategy of Jilin Telecom which the national macro market environment , Jilin Province, competition within the environment , competitors and its own advantages and disadvantages detailed analysis on the basis of work out for Jilin Telecom 3G business development strategies and marketing methods , Jilin Telecom put forward certain proposals in the future market competition in a positive and effective help.
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