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Design and Implementation of the Three-Dimensional Display in Fashion Brand Promotion

Author: HuangYiHe
Tutor: YangXuBo；GaoYi
School: Shanghai Jiaotong University
Course: Software Engineering
Keywords: Branding Clothing stores 3DS MAX Three-dimensional animation technology Flash Website Construction Technology Flash
CLC: TP391.41
Type: Master's thesis
Year: 2011
Downloads: 244
Quote: 1
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Abstract

For apparel companies, brand marketing is a very important part, and clothing stores clothing enterprises is an important place for marketing. Monotonous form of traditional marketing methods, the lack of vividness and interactivity, as economic globalization, computer technology and the development of Internet technology, relying on three-dimensional display technology will store information to the corporate network and accurately passed on to consumers, can be clothing stores in reality show on the network, allowing users to be able to understand the business through a network of all the information display products, see shop design and decoration reflect the corporate culture, and even in the virtual shop to observe a more comprehensive product appearance and characteristics, so that users will be able to stay at home to achieve immersive true feeling, which for garment enterprises in brand marketing role is obvious. The significance of this topic, three-dimensional way to promote better coordination of the business relationship between the information and the audience, to bring people to the new means of information transmission, the transmission of information for enriching the way it brings new changes on the show concept and solves the form of a single garment promotional display problems and lack of vitality in order to meet the clothing brand clothing enterprises to promote and display requirements and consumers through the network to learn more about the needs of the clothing brand, and ultimately to enhance consumer brand awareness and attention to help companies achieve brand promotion. This article focuses on the use of the following three-dimensional display technology: three-dimensional modeling animation, Flash animation and three-dimensional effects Dynamic Flash website building technology. Three-dimensional modeling of three-dimensional animation will store in the form of fully demonstrated, through 3DS MAX modeling, interior design shop to get a three-dimensional model, and then use the appropriate materials or textures to make these three-dimensional model closer to the realistic effects, rendering a three-dimensional animation, re-use 3D Flash effects animation and Flash website building technology to generate three-dimensional product display files while dynamic invocation text, sound, video, pictures and other multimedia information external files to generate 3D virtual clothing store display system. Paper work required for the following specific elements: First, this paper introduced the relevant concepts, analyzes the importance of the Internet on the garment enterprises, and to explore related concepts as well as a store of clothing stores significance of corporate branding, Latest research shows the design of its specific problems. Describes the generation of three-dimensional animation techniques and developments, and practical applications, the specific research and analysis of three-dimensional architectural animation and three-dimensional animation products, respectively, the main production of three-dimensional animation software was introduced. Study three-dimensional display system for clothing enterprise demand for its key technologies and systems specific production processes and production system software were to be introduced. Through 3DS MAX, Photoshop, VRay, Premiere and other software to make the store generated 3D animation, and integrated corporate brand with Flash various types of information, the use of XML (Extensible Markup Language to Extensible Markup Language) file dynamically loaded into the system, the final completed on the three-dimensional display system branding and propose optimization. Required to run on the system configuration, system interface and elaborate specific operation, and the system uses the survey results were analyzed. Summarize all the work carried out in this study, the future trend of the subject to be discussed.

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