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Device on the Network Share Footbath Case of False Advertising Case Study

Author: AnWen
Tutor: LiuShaoBin
School: Lanzhou University
Course: Legal
Keywords: Online Advertising False advertising network Network false advertising Infringement
CLC: D920.5
Type: Master's thesis
Year: 2010
Downloads: 274
Quote: 2
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Abstract

Internet as a new media, changing the way we live, but also changed the traditional trading patterns. Internet trading has not only become a sign of fashion and give our lives to bring the convenience. There are different modes of network transactions, in this article are related to the typical c2c network Taobao trading patterns. C2c is a consumer to consumer called for short, is a consumer to consumer shopping patterns, in this mode, both buyers and sellers through the Internet network platform to trade, the two sides are not met, the buyer ordering, payment through the network. It is because of the rapid development of network transactions, online ad serving increasing scale. Not only individuals engaged in online business advertising on the Internet, many large enterprises have started to pay attention and to enter the online advertising market. Online Advertising With wide spread range, low cost, good advertising effect and other advantages favored by many businesses. However, online advertising as a new thing, it's development is not easy, although online advertising with its powerful battle dominated the market, but along with the students a series of questions have to get our attention. For example, online advertising subject identity defining problems, network problems such as false advertising, online advertising is affecting the development of the important factors. The quality of online advertising networks to some extent marked economic level. The existence of false advertising network constraints of the network economy itself not only development, but also have a negative impact on society. Therefore, we need technology, ethical, legal and other aspects of its management, to enable them to develop healthily. This paper is divided into four parts. The first part of the case presentation and the focus of controversy. Introduces the case and made this the focus of controversy, namely the existence of the case and the existence of false advertising networks infringement. The second part of the theoretical analysis. Introduces the concept of online advertising and identification standards. Focuses on the concept of false advertising networks, manifestations and hazards. Through theoretical analysis, summed up the network of false advertising and false advertising of traditional relationships. The third part of the case from a legal point of view in a critical analysis of false advertising violations. In this part of the question first proposed tort of false advertising, on this basis, identify network false advertising violations. Combined with a critical analysis of the relevant case law. Part IV Comment proposes to strengthen the network through advertising management response. Through the above assessment, the improvement from the law, strengthen the network regulation, industry self-regulation, improve the ability of consumers to protect themselves and other aspects of the countermeasures to reduce network false advertising.

Device on the Network Share Footbath Case of False Advertising Case Study

Abstract

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