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Studio industry after ten years of development, has become increasingly mature , but also for the development of digital technology development of the photographic industry has injected new vitality. But the studio industry profits , lower barriers to entry and attracted a large influx of funds , especially the emergence of the studio , has brought to the industry competition. How to survive in the competition is every studio ( studio ) are trying to think about , in order to obtain a place in the competition , are trying to advertise and expand business channels . Advertising , price war , into a cut-throat competition for resources among customers . It is in this brutal competitive environment, free cheap studio inventive, pioneering a middle-aged wedding photos in this low-end market, and effectively avoid direct competition with the majority of the studio , and through a complete , compact design and marketing strategy practice operations , and achieved excellent results. This paper first studies on the studio industry , analyzes the development of the industry studio course , the main marketing tool and a local studio industry present situation and problems ; Then, the aforementioned industry development status and problem analysis , combined with the theory of free cheap studio market positioning analysis and study their main marketing strategy ; Finally, a specific free cheap studio practice , for example, how in the studio for the above theory to analyze the application and summarized, and the development of the confusion and Development ideas . Through this research , the author seeks to summarize the free parity studio inherent importance of this model and theoretical knowledge through research and analysis of relevant theory, practice guidance , prompting free cheap studio this new paradigm for better development .
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