Dissertation > Excellent graduate degree dissertation topics show

Changsha Branch of Huaxia Bank the SME Loan Marketing Strategies

Author: PengYouLan
Tutor: DengChao
School: Central South University
Course: Business Administration
Keywords: small & medium enterprises(SMEs) Competitive positioning Credit market segmentation Credit marketing strategies
CLC: F832.4;F276.3
Type: Master's thesis
Year: 2011
Downloads: 140
Quote: 0
Read: Download Dissertation

Abstract


With the increasely opening up of China’s financial system, China’s banking is facing unprecedented fierce competition in the market. At the same time, the growing prosperity of small & medium enterprise(SME) customers has gradually become a new profit growth in commercial banks. However, the relative researches on SME credit marketing are not deep-going studied enough at present in our country. What the thesis does is to figure out a way for Changsha Branch of Huaxia Bank in conducting marketing activities in the SME credit market, to make practical marketing strategies.In the thesis, based on the related theories about SME credit marketing, a preliminary analysis about the SME credit market status is made for Changsha Branch of Huaxia Bank. According to the problems existing in the bank about the SME credit marketing, the principles、objectives and the strategic frame of SME credit marketing are proposed. The market is divided and repositioned according to the actual situation. The 4Ps marketing mix strategies are put fouward according to the actual market.Finally,a program for implementing and ensuring such strategies is made.

Related Dissertations

  1. Study on Financial Problems of Commercial Bank Supporting Small-medium Enterprises in Inner Mongolia,F832.4
  2. Research of Quanu Furniture Marketing Strategy,F426.88
  3. The Research on Improving SMEs Financial Services for Chinese Commercial Banks,F832.2
  4. Study on the Venture Capital’s Support for SMEs’ Self-innovation,F273.1
  5. Hebei Construction Bank SME supply chain financing programs and their implementation study,F832.4;F276.3
  6. Study on Effect of FDI to Technical Innovation in China’s High-Tech Industry,F832.6;F276.44
  7. Research on Illegal Insider Trading and Corporate Governance of Chinese Stock Market,F832.51;F276.6
  8. Research on Influence of Technology Spillovers of FDI on Technological Innovation of High-tech Enterprises,F832.6;F276.44
  9. The Effect of FDI on Chinese High-tech Industrial Competition,F832.6;F276.44
  10. The Research of the Solution for Commercial Bank Loans to SMEs,F832.4;F276.3
  11. An Empirical Research on the Relationship between Ownership Structure、Board of Directors Governance and Corporate Social Responsibility of Listed Companies,F832.51;F276.6
  12. Research on the Intellectual Property Pledge Finacing System,F832.4;F276.3
  13. Patent Backed Securitization of Small and Medium-sized High-tech Enterprises,F832.51;F276.44
  14. Analysis on How Tax Policy Affects the Loan of SMEs,F832.4;F276.3
  15. Technology Spillovers from Foreign Direct Investment: In the Chinese High-Tech Industry,F832.6;F276.44
  16. Research on Credit Risk Evaluation of Companies Listed on GEM Based on Grey System Theory,F832.51;F276.3

CLC: > Economic > Economic planning and management > Enterprise economy > A variety of enterprise and economic > Small and medium-sized enterprises, township enterprises
© 2012 www.DissertationTopic.Net  Mobile