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China Ping An Life marketing team training system optimization
Author: QiZan
Tutor: WuJinMing
School: Central South University
Course: Business Administration
Keywords: China Ping An Life Insurance Training system Marketing team training
CLC: F842.3
Type: Master's thesis
Year: 2011
Downloads: 378
Quote: 0
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Abstract
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China Ping An Life Insurance Co., Ltd. is the first company to introduce the mechanism of insurance agents insurance companies, currently ranks second in the size of their premiums , with 45.3 million people in the insurance salesmen team and its training system is to be the industry's reputation as \Therefore, the authors believe that Ping An Life training system for research for the domestic implementation of \This paper first introduces the research background , the relevant literature review and research significance, and then expounded the theory of life insurance corporate staff training , and then introduced China Ping An Life Insurance Company and its training system status , and then training for China Ping An Life Insurance status of the problem and causes analysis, the final training system for the problems put forward the corresponding improvement programs and measures . In this paper, Ping An Life training system research mainly from five aspects: training organization system, training system , trainer system, training support system, training operation system. By study concluded : Gotta say the company's training can not keep up the pace of the rapid development of the company , including the two parties and the reasons , one company's rapid pace of development and implementation of human wave tactics , two training system itself is imperfect system and do not place . Author proposes to tackle the problem eleven additional organizational structure, introducing marketing consultant training, lectures take \
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CLC: > Economic > Fiscal, monetary > Insurance > China's insurance industry > Insurance organizations
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