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Hengyang Branch of China Minsheng Bank Development Strategy

Author: LiXia
Tutor: DengChao
School: Central South University
Course: Business Administration
Keywords: China Minsheng Bank Hengyang Branch Development strategy SWOT analysis
CLC: F832.2
Type: Master's thesis
Year: 2011
Downloads: 212
Quote: 2
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Abstract


Since 2006 , foreign banks and other financial companies have Check Chinese , China 's banking industry is extremely competitive . In the fierce competition , the strategic awareness of China 's commercial banks , service awareness , brand awareness and gradually strengthen , have great importance to the development strategy of the bank's problem . After ten years of development , China Minsheng Bank has made ??great progress , however , in the face of the savings and loan \strategic transformation . Research significance of this article is to explore the development needs of Hengyang Branch of China Minsheng Bank , the scientific development strategy , and seeks to put forward a system , the practical implementation of the strategy to enhance the competitiveness of China Minsheng Bank Hengyang Branch purpose to gain the initiative in the future competition . The results of this research not only by means of a large number of strategic management theory , and a combination of empirical analysis of the Hengyang Branch of China Minsheng Bank , some reference to the development and implementation of the strategic decision-making of the joint-stock banks in China Minsheng Bank Hengyang Branch with significance . This paper analyzes the status quo of domestic and international research on the development strategies of the commercial banks , to clarify the basic content of the development strategy of China Minsheng Bank Hengyang Branch research and technology roadmap . Then introduced the theory of strategic management , enterprise resource theory of competitive heterogeneity theoretical research , good theoretical basis for follow-up research on the development strategy of China Minsheng Bank Hengyang Branch . Then , from the macro environment ( the PEST ) , the four angles of the industry environment , the needs of the environment, the competitive environment Hengyang Branch of China Minsheng Bank , the external environment analysis, analyzed from the point of view of the resources and capabilities of the branches of the internal environment . Conducted a detailed analysis of the SWOT analysis of the internal and external environment of Hengyang Branch of China Minsheng Bank , the guiding ideology and principles of Hengyang Branch of China Minsheng Bank development strategy , formulated the development strategy of China Minsheng Bank Hengyang Branch . Finally, the development of the key market strategy implementation, business growth plates implementation of the development strategy , the implementation of the retail business strategy , network strategy implementation .

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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