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Optimization of marketing channels Xiangtan Tobacco Monopoly Bureau

Author: ZhangYing
Tutor: ZhangYing
School: Central South University
Course: Business Administration
Keywords: Xiangtan tobacco marketing channels safeguards
CLC: F721
Type: Master's thesis
Year: 2011
Downloads: 275
Quote: 0
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Abstract


Xiangtan Tobacco is formed in December 1984, the "unified leadership, vertical management, monopoly franchise," the tobacco monopoly system, exercising the functions of tobacco monopoly administration, while carrying out the tobacco company cigarette business. Under the jurisdiction of Xiangtan County, Xiangxiang City, Shaoshan City, three county-level Tobacco Monopoly Bureau (Branch).In recent years, the system of Xiangtan in Hunan tobacco Tobacco Monopoly Bureau, the municipal government attaches great importance to and support and actively promote the reform, institutional innovation, management innovation, marketing innovation, to promote order delivery, internal management and supervision of depth, and further reinforce cigarette marketing and internal management of network infrastructure, system reform and development of Xiangtan City, the good results achieved in the economic operation quality and efficiency improved steadily.In this paper, Xiangtan Tobacco Monopoly Bureau (the company) for the study of marketing channels, through the theory with practice, the first of Xiangtan Tobacco Monopoly Bureau (the company) analysis of the marketing environment, and then pointed out that the Xiangtan Tobacco Monopoly Bureau (the company) channel construction problems:cigarette market Lingshou Hu irrational distribution and other factors, led to the occupation on the market, serious shortage of Lingshou Hu; Pseudopleuronectes Hibiscus complaints in the sound of the cigarette Lingshou Hu, customer satisfaction greatly reduced; customer information control manager is not strong customer base, the area can not be cigarette Lingshou Hu personalized service, service mode single; brand replacement market, lack of preparation; replacement brand too quickly; marketing organization set unreasonable.Then this paper, optimization of the theoretical basis of marketing channels, marketing channels Optimization on tobacco Xiangtan, Xiangtan optimized content of tobacco marketing channels of the Xiangtan three aspects of tobacco marketing channel optimization.Finally, from the terminal building to enhance the retail marketing channels; build-to-consumer marketing channels operating system; establishment of service enterprises, a clear demand for services marketing channels Xiangtan tobacco marketing channels described optimization scheme safeguards. Xiangtan proposed tobacco marketing channel optimization program safeguards. And conducted a marketing channel optimization program is expected to impact assessment.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational
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