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Research on Expected Revenue of Seller and Impact Factors in On-line Combinatorial Auction with Buyout Price

Author: GaoJie
Tutor: TianJian
School: Jiangsu University of Science and Technology
Course: Management Science and Engineering
Keywords: An Auction Combination of items Seller gains Impact Factor
CLC: F224
Type: Master's thesis
Year: 2011
Downloads: 32
Quote: 0
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Abstract


With the development of e - commerce , online auction this way gradually began to flourish , and by the attention and favor of more and more business people and consumers . The purchase method greatly improves the efficiency of the purchase , reducing the purchase cost , price competition as the center is a resource allocation . Online auctions to break the constraints of time and space , both buyers and sellers tend to use this way to conduct online transactions , auction dynamic pricing method has become the most common on the Internet . Domestic auction site for online a price auction using the probability is relatively high , but how to better guide the online auction participants to more fully take advantage of this platform to generate higher returns , was a subject of in-depth study of the problem . Before the combination of items a price auction , some of the features of the the classic auction and online auction and related auction literature summary ; then the contents of the previous studies on the further perfection . Existing online auction for the research background , combined with the traditional auction theory , probability theory , operations research and theoretical knowledge , combination of items to a price of online auction conduct research , summarize the basis of a price of online auction on combination of items under the two different forms of online auction seller revenue problem , through a comparative analysis of these two common way of a price - fixed a price and durable comparative Study of the seller a price earnings theoretical obtained Conclusion: theoretically produce lasting a price that the seller expected revenue than fixed a price higher . The article then an instance to verify the above conclusion . The last part of the article by the online auction data collection , collation , the key factor affecting the revenue of the seller in-depth analysis , the use of statistical analysis software SPSS regression model to establish the impact factor , further guidance an Auction related factors set problem .

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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