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The Competitive Intelligence Value Research of Auto Advertising Network

Author: HuangXinRan
Tutor: LiYong
School: Chongqing University
Course: Library , Archive and Information Management
Keywords: network advertising data mining social network analysis social network mining
CLC: F713.8
Type: Master's thesis
Year: 2011
Downloads: 100
Quote: 0
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Abstract


Along with the electronic commerce in our country the emergence of tide, online advertising -- this new advertising model has rush, and it will become future network economy in the most potential development direction. And in the revitalization of northeast old industrial base of the process, will make the enterprise can make full use of modern technology, develops the market, to seek more clients to achieve rapid development and more profitable purpose, the enterprise should choose appropriate network advertising media. Internet advertising is refers to the use of the Internet technology, the maximum satisfy customer needs, in order to achieve market, and increase profitability for the purpose of business process. E-commerce environment, by the Internet marketing can companies advertise to achieve, here including site promotion, product introductions. In the era of e-commerce enterprises must pay attention to the network advertising this has enormous power, because the promotion methods, network advertising along with the social economy culture development, will eventually be consumers ingapore life, the influence factors in future society, there will be more people were the influence of Internet advertising to determine your own purchase behavior.With the continuous development of China’s automobile industry, automobile brand marketing gradually mature and perfect. Meanwhile, the rapid popularization of Internet in China, leading media ecological environment in has changed greatly, car brand advertising network marketing industry by car attention, and through the attempt and innovation, make auto advertising network got auto enterprise, network media and consumer public acceptance and recognition. Auto industry in network marketing, especially online advertising is obvious to the input, and drive the car network media growing.Through literature review, content analysis of China’s automotive advertising online advertising model available, and combined with the Internet IResearch top 57 automotive Web sites, 308 models of cars online advertising to 2 - model analysis to identify the links between sites and models, and data mining method to find the seed nodes, seed nodes using a small extension of the network, the use of social network analysis of the 2-mode switch to a mode of the method to find the sites and site Vehicle link between the car models on China’s automotive marketing model portfolio online advertising, media selection, site selection and other aspects of proposals and selection of Internet media rivals and competitors, service learning models are given management recommendations, as well as consumers to make purchases in the car before the selection of online media to understand and make some recommendations to researchers and practitioners on the inspiration and help.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising
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