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Zhenjiang has unique tourism resources , both in the number of visitor reception , tourism revenue or tourism popularity , are lagging far behind in the tourist city of Nanjing , Wuxi and Suzhou , East China 's online travel a temperature point of the city . Face of increasingly fierce competition in the market , and how to expand the Zhenjiang travel market share and increase its visibility , is needed to solve the problems of tourism development in Zhenjiang City . This paper attempts to visitor satisfaction perspective , Zhenjiang City, the tourism industry as the research object , find areas for improvement of tourism in Zhenjiang City , Zhenjiang tourists satisfaction , and to provide reference for the development of Zhenjiang City tourism ideas and methods. On the basis of the study of the Zhenjiang City tourism resources and tourism development status , pointed Zhenjiang has rich tourism resources , tourism development has made ??certain achievements , but the lack of absolute advantage of its tourism resources , scenic construction and tourism product development , there is a certain defects ; through the SWOT analysis of tourism development environment of Zhenjiang City , Zhenjiang City, the development of tourism is the same in the strengths and weaknesses , opportunities and threats exist , and combined with the development trend of China's tourism industry on tourism in Zhenjiang City the existing strengths and weaknesses , external opportunities and threats facing the further analysis of the proposed research needs Zhenjiang visitor satisfaction questionnaires issued to tourists ; by building visitor satisfaction evaluation index system , using SPSS software obtained by questionnaire the raw data were processed and analyzed , the results showed that : development of tourists Zhenjiang scenic features , reasonable fares , infrastructure improvement , tourism product development , satisfaction is not high , the urgent need to improve and enhance ; Finally , analysis and SWOT conclusions Zhenjiang visitor satisfaction , Zhenjiang City key tourism development strategy and safeguards .
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