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Public. Communication. Social Improvement

Author: RuanMin
Tutor: YiRong
School: Zhejiang University
Course: Journalism
Keywords: Public advocacy movement Mass Media Communication Strategy
CLC: G206
Type: Master's thesis
Year: 2010
Downloads: 48
Quote: 0
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Abstract


This paper attempts to learn from the the operation relatively mature U.S. public advocacy movement development experience , based on China's national conditions , to explore a development path suited to China's public advocacy campaign . The first American public advocacy movement development and dissemination position of interpretation , on this basis , based on the thinking of the public advocacy movement in China and the United States the development of social background differences , combined with the development status of our public advocacy movement , from the Perspective of Communication Studies how modern social and public advocacy movement to effectively manage the dissemination of the various elements of integrated communication strategy suitable for China's national conditions , how to take a public advocacy campaign development .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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