Dissertation > Excellent graduate degree dissertation topics show

The Research on the Service Pricing Scheme of the Used Lithography Machine Installation Project at NK Precision Machine (China)

Author: WangZiZheng
Tutor: HouLiMin
School: East China University of Science and Technology
Course: Business Administration
Keywords: Service Products Market segmentation Cost-oriented pricing Value -based pricing Used semiconductor manufacturing equipment
CLC: F426.63
Type: Master's thesis
Year: 2010
Downloads: 57
Quote: 0
Read: Download Dissertation

Abstract


Semiconductor been likened to industrial society rice is electronic products throughout society elements , while the semiconductor manufacturing process key equipment - lithography called \This paper compares the development of international and domestic semiconductor industry, based on the situation , pointing out China's semiconductor industry challenges and opportunities. Affected by the financial crisis and the impact of industrial adjustment , the semiconductor industry, the new equipment market is shrinking , used equipment market is extremely active, but NK Seiki ( Chinese ) Used lithography machine installed unprofitable businesses are faced with the dilemma of sales revenue is expected to decline sharply , the company needed to solve this problem. In this paper, NK Seiki ( Chinese ) lithography machine installed items second-hand products as the research object of this service , first pointed out by analyzing the company's marketing pricing calculation method is not suitable for China's current installed capacity of used equipment market , leading to a well in the current market installed in case the project is not profitable dilemma , and then to the customer , ie domestic semiconductor manufacturing enterprises, market segmentation studies carried out , according to industry statistics and survey results will be customers for high-end market segments , in the end, low end, then for each market segment demands of different customers , namely the use of cost-oriented pricing , value -based pricing method for pricing calculations , the final pricing of the proposed comprehensive improvement program . Through this case study , expanding the market segmentation , pricing models and other theories of practical significance. And, in the rapid development of China's information industry ushered opportunities , this paper to promote China's semiconductor manufacturing equipment sales and service has certain guiding significance.

Related Dissertations

  1. Tianjin Zhongxin Pharmaceutical Marketing Research and Planning Huoxiangzhengqi particles Listing,F426.72
  2. China's commercial banks Marketing Analysis and Development,F832.2
  3. Value Creation of Corporate Headquarters with Horizontal Integration,F272.3
  4. Research on the Marketing Strategy of Huishan Dairy’s Entrance to Dalian,F426.82
  5. The Deyang Mobile Group customer value analysis and applied research,F626;F224
  6. Under the conditions of market segmentation KMV model and its empirical research,F831.5
  7. China A, H shares price Disparities,F832.51
  8. Based on the Interests Variable of Furniture Market Segmentation Study,F274;F426.8
  9. Research on the Marketing Strategy of Hegong Colour Sorting Machine,F426.4
  10. Marketing Strategic Research on ST Ice Cream Company,F426.82
  11. China's car industry marketing analysis,F426.471
  12. Singapore preschool institutions develop the China market strategy research,G619.1
  13. Research on Marketing Strategy of Huashizaoyuan Real Estate Project,F293.3
  14. Research on Marketing Strategies of Jilin China Telecom’s Imusic Service,F626
  15. Consumption-based segmentation of our luxury Marketing Strategy,F723
  16. Research on the Marketing Strategy of Human Resources Service of FS Company,F274
  17. Research of "K" Brand Building Steel Differential Marketing Strategy,F426.31
  18. An Analysis of the Impact of Economy Open Degree on Domestic Market Integration in China,F124;F224
  19. The Research on Maketing Strategy of Yueyang Yuetai Science and Technology Ltd.,Co,F274
  20. A PLC products in the marketing strategy of the Chinese market,F426.6
  21. Study on Differentiated Marketing Strategy of S Company,F426.6

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile