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Category management based on GM's new product development research frozen food

Author: LiuChunYan
Tutor: GuoYi
School: East China University of Science and Technology
Course: Business Administration
Keywords: Efficient Consumer Response ECR Category Management Frozen food New product development
CLC: F426.82
Type: Master's thesis
Year: 2010
Downloads: 210
Quote: 0
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Abstract


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