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The use of literature data, the overall distribution of the on-site observation, interview and logical analysis of Shandong Province, a number of commercial health club, operating status, coaches and fitness membership has done a survey and analysis, and the use of survey methods to Impulse Fitness Club Case investigation and research, designed to get the basic status of the commercial fitness club in Shandong Province, found that the presence of the strengths and weaknesses at sustainable for the future of commercial health club development, provide a theoretical reference and basis. The main conclusions of this paper are as follows: the overall distribution of the Shandong Province of commercial health club has the following characteristics: a number of the southeast coast, large scale, and the relative concentration of the more inland contrast; 2. Larger the more advanced equipment, operational specification; smaller the scale, the more obsolete equipment, operating more casual; 3. higher the price, with a membership number of the more, the better the service attitude of the staff; prices lower, with the number of members, the less staff attitude worse. Through on-site observation Shandong Commercial Equipment use of the health club is not smooth, personnel with appropriate system to develop unreasonable and information transfer is not smooth is the main reason for the part of club operations are not smooth. Flexible way of Shandong Province commercial fitness club business in the form promotional uneven level of development, membership card price gap, the sale of membership cards and private lessons Shandong Province, the main source of commercial fitness club, staff wages, equipment investment in Shandong Province, a major commercial fitness club expenditure of money; 4, Shandong Province, the commercial fitness club management organizational structure is set relatively comprehensive and detailed, the sector is relatively complete, the various departments of the appointment system is relatively perfect, flexible requirements for academic qualifications fuzzy, capacity requirements more stringent. The managers mostly young and all full-time. However, the lack of highly educated management personnel. 5, Impulse Fitness Club, Shandong Province, the coaches characteristics: more men than women, full-time than part-time undergraduate and specialist qualifications proportion less, but the lack of highly educated fitness coaches Master. Generally lower level of fitness coaches wages, mainly between 1000 yuan -3000 yuan / month / month. Supplemented by the majority of coaches mainly to private lessons, group lessons, 5 lessons per week less than 40.7% of the coaches. The higher the longer the wage seniority. Impulse Fitness Club members, 6 Shandong Province little difference in the sex ratio, men 50.3%, women 49.7%; the gym membership age is mainly concentrated in the 25-40 years old, the fewer the number of members of other ages. Income of 5000 yuan / month or more in high-income families is a major part of the commercial fitness club. Member occupational characteristics: corporate staff, accounting for 36.0%; followed by the staff of the organs and institutions, accounting for 17.4%. The proportion of individual and private owners of 15.4%, the proportion of the student groups of teachers at least, only 9.4%. The married children groups Fitness member of the group to be part. Shandong Province Impulse fitness club membership withdrawal reason in addition to customer address relocation, the shift of work, no place to park three factors are outside the club can not control, are other clubs uncontrollable factors, such as coaches level limited. \, found not stand; Even more noteworthy is that 17.5% of the members of the club to provide services not satisfied.
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