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With the human scientific management, institutionalization, management has become more rational. At this stage of the college's management mostly focuses on institutionalization, standardization rational management, this management is generally given to the system from the macro guidance, easy to ignore the existence of personality and desire, emotion, will, faith Growing concerns. With the scientific concept of development and people-oriented and other important guiding ideology put forward, while emphasizing the rational management of the irrational factors also on the basis of rational management play a role. College management is people management and people management, human rationality and irrationality unified in college management process, the study of human desire, emotion, will, beliefs irrational factors for improving the management efficiency has an important role. This paper argues that human rationality and irrationality is mutual penetration of mutual restraint, the irrational is not irrational, non-rational, but rational guidance, combined with the university management, propose ways to optimize the irrational factors. The introductory part pointed out that the reason of the problem, research status and research methods. The first part of irrational factors Overview definition of the non-rational, meaning that desire, emotion, will and belief Growing analysis Growing unawareness, non-logical, impulsive, potentially, creative and other features, followed by analysis of the relationship between desire, emotion, will, faith, and management. The second part of the analysis of the university management, the need for emphasis on irrational factors, the first to adapt to the development trend of the modern educational and scientific management, scientific management theory, interpersonal theory, contingency theory university management. Secondly, based on the reality of human irrational factors, attention to irrational factors is the needs of the development of the human spirit. Once again, the college the rational management problems, the management process, the lack of humanity and the lack of democratic management methods. The third part of the analysis of the mechanism of action of Irrational Factors in University Management. The college management process, irrational factors in the major role played by each of the management aspects, analysis of desire in college management process in the targeting mechanism, emotional process selection mechanism in the university management, will, in the university management motivation in the process strengthen the mechanism as well as belief in the university management innovation beyond protection mechanisms. Section IV presents the university management to optimize the ways of irrational factors. First is the establishment of the decision-making platform, the effect of the decision-making process, opening up the decision-making process, and democratization; followed the guide through the paradigm of public opinion, the equal status of administrators and managers define communication channels open to create a harmonious atmosphere; Finally, the evaluation system, through the establishment of a scientific evaluation criteria, emphasizing the evaluation of inner experience and focus on incentives to optimize the human mental irrational factors. Concluded that to be aware of the important role of the irrational factors in university management process mining and attention to people's irrational factors.
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