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Strategy on E-channel Construction of Jilin Unicom

Author: GaoShi
Tutor: LiuGuoLiang
School: Jilin University
Course: Business Administration
Keywords: Jilin Unicom Physical channels Electronic channels Online business hall Full Service
CLC: F626
Type: Master's thesis
Year: 2010
Downloads: 132
Quote: 0
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Abstract


The first chapter introduces the background of this writing , the purpose of the study , as well as the significance of the study , analysis of this new channel model of the telecom operators building electronic channels strategy ; research object ; structure of the paper . Chapter 2 introduces the concept of electronic channels , operators of electronic channels relative to the superiority of the original physical channels , the positioning of the electronic channels , as well as the composition of the of China Unicom electronic channels , structure , and operation of systems , processes and subsequently It also introduces the theory of electronic channels . Chapter Jilin Unicom electronic channels Analysis , first introduced the construction of of the Jilin Unicom electronic channels , including the status of results of operations , the promotion of the status of the system platform construction status , operations management status , and subsequently also a detailed analysis of the 2009 Jilin Unicom electronic channels system construction and promotion of the status quo , while the use of the SWOT analysis of the construction of of the Jilin Unicom electronic channels , and found a range of technical , management problems and loopholes Jilin Unicom electronic channels and the reason for these problems . Chapter electronic channels for future development of countermeasures In this chapter focuses on solutions for a series of electronic construction noted in Chapter and proposed building in order to better electronic channels , they should push for electronic channels integration , strengthen publicity and promotion , as well as new business development . The fifth chapter is the concluding remarks of this article , this article summarized, and the system should pay attention to the construction of the next stage of development of electronic channels , some of the recommendations of the aspects of operations management .

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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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