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The Decision Making of Wan Hai Line’s Competitive Strategy in Chongqing Port

Author: ChenFeng
Tutor: GaoRuZuo
School: Shanghai Jiaotong University
Course: Business Administration
Keywords: Chongqing port Wan Hai Line Competitive strategy
CLC: F552
Type: Master's thesis
Year: 2010
Downloads: 82
Quote: 0
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Abstract


This thesis analyzed the industrial environment faced by Chongqing port firstly, then further interpreted Wan Hai Line’s situation, local market characteristic, potential opportunities, and drew the conclusion that Wan Hai Line must strengthen its development at Chongqing port. Afterwards, by applying theory to practice, Wan Hai indentified its own advantages and defects through analysis of local competition situation and Wan Hai’s SWOT analysis. Thus inferred that Wan Hai Line should choose the differentiation strategy as its development strategy , then described in detail the steps taken to realize its strategy in order to obtain competitive advantage,and more boldly into the extension of inland feeder operation and the idea of domestic trade.

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CLC: > Economic > Transportation and economic > Sea transport and economic > Waterway transport economics
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