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Research on Developmental Strategy of Chinese Publication Inrustry Collectivezation

Author: LuoWei
Tutor: TangYongJun
School: Guangxi University
Course: Business management
Keywords: Publishing Industry Enterprise Group Development strategy Diversification Specialization
CLC: G239.2-F
Type: Master's thesis
Year: 2008
Downloads: 403
Quote: 2
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Abstract


Into the 21st century , China's publishing industry has made ??substantial progress in terms of institutional innovation and institutional change . With the further advance of globalization , the digital wave , the Chinese publishing industry will face strong competition in global publishing giant , but also to actively respond to the information network , the comprehensive transformation of digital technology on the publishing industry's core competitiveness . Driven by the deepening of China's reform and opening up and China's accession to the WTO , China will gradually incorporated into the track of market-oriented industrial development of the publishing industry batches Publishing Group came into being . It can be said that the path of development of the publishing industry group is the development requirements of China 's social productive forces , is the inevitable result of the deepening economic restructuring . Based on the management dilemma facing the publishing industry as well as group theory in depth study on the countermeasures of the development of China's publishing industry group strategy and its application . First , it summarizes the current situation of the development of the publishing industry , further pointed out that the existing problems in the current development ; focuses on the development strategy in the publishing industry at home and abroad Group trend , the publishing industry development strategy of the Group model (Professional of diversified development model ) ; Third, the practical application of the model , aimed at addressing the strategic challenges facing the development of the publishing industry in China from a planned economy to a market economy in transition , trying to provide a new perspective and development path . The main innovation is to present the Group 's development strategy of China 's publishing industry model the ( specialization diversified development model ) , and applied in practice , and to provide a new perspective of the strategic choice for the restructuring and development of the Chinese publishing industry .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Countries in the world publishing industry > China
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