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The Research on Construction of Product Identity System

Author: KongGuoQin
Tutor: YangXiongYong
School: Hunan University
Course: Art of Design
Keywords: Product Identification Enterprise Strategy Design Management Brand image
CLC: F273.2
Type: Master's thesis
Year: 2008
Downloads: 182
Quote: 1
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Abstract


In today's competitive era of the smoke, as the key to communication media and brand support points grappling in the first line of the consumer market. However, most of the domestic corporate brand image is still stuck in the surface phase, too much emphasis on the promotion of corporate visual image and ignored the key elements of the product, the results just to solve the problem of \Remove the packaging still feel undifferentiated product experience; or \the disorganized identify effects out of the question. Start from these unrest based on existing research, combined with survey interviews, case studies of successful brands and the actual design of the project's application to build the product identification system. This article Analysis of the connotation of product identification system, clear product identification and positioning and corporate identity system and based on the the identified theoretical research, the development trend of the consumer-oriented and non-material needs, creatively put forward the product identification The system of three major elements: recognition of product demand, product experience identifying and product language recognition. Then through the concept of import product identification tree \image. In addition, confirmation from the genes of the tree to grow and then to adjust the trim from the build to gradually improve the process, and based on a detailed survey of enterprises, markets and consumers, the proposed product demand recognition as a metaphor for corporate product identification system Product Identification System pilot, product experience to identify as the core the products terminal design language \applied to provide a reference to the actual operation of the brand strategy. Finally, the combination of the person involved in backgammon digital cordless phone project, to build a the backgammon digital cordless phone recognition system, to demonstrate the content and method of this study, and to deepen the meaning of the feasibility of the theory in practice.

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CLC: > Economic > Economic planning and management > Enterprise economy > Production management > Product Management
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