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Seed Industry Structure of marketing staff competency

Author: HuangDanHua
Tutor: YanAiMin
School: Central South University
Course: Business management
Keywords: Seed Industry Marketers Competency Structure
CLC: F272.92
Type: Master's thesis
Year: 2007
Downloads: 160
Quote: 6
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Abstract


Seed industry as the foundation of modern agriculture , in agricultural production has always played an important role . With the state's \, decline in consumer demand , industry concentration and low pressure . In the business process , the seed industry 's ability to perform marketing personnel access to market information to guide customers' needs and create corporate profits and other work requirements , to enhance the competitiveness of enterprises is essential . How to distinguish between good and general marketing staff , pick out the competent corporate marketing jobs and create the greatest value for the enterprise employees, enhance marketing staff capacity to carry out the construction of the marketing team , becoming the seed industry needs urgent problem. Based on the inspection of competency and abroad on the basis of the research literature , an overview of the concept of competency , classification, identification methods and research on the competency model , selected a representative of the seed industry enterprises 24 marketing personnel as research subjects , using behavioral event interview (BEI) to collect information on the existing market generic categories of staff competency dictionary by adding the seed industry and enterprise of the characteristics of revised and improved , by encoding the data processing , marketing staff to establish a seed industry competency structure , and reliability and validity study analysis and discussion for enterprise marketing staff recruitment, training, job analysis , performance evaluation and other human resources activities provide a theoretical basis .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making > Corporate Administration > Personnel Management
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