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This is a typical the subway commercial real estate positioning research projects. The project land is located in Guangzhou's Yuexiu District, Beijing Road, centralized business district. Hot commercial real estate market, a good business climate, as well as the special attributes of the Metro property, at the same time bring the fierce competition, so this is the format choice screening of market segments, target customers, grade orientation to maximize profits The solution of a series of questions put forward a very high demand. I make full use of marketing, macroeconomics, managerial economics, data model and decision-making, strategic management, financial accounting, company finance MBA core curriculum theory, combined with their years of marketing experience, take the layers of the operation of the project The depth of five steps: Step 1: Regional environmental analysis. Determine the project's development potential and limitations, mainly from the macro direction control for precise positioning of the project. Conclusion: From a macro perspective, the construction of this project is the development of an economically flourishing period, the Project Area is a hot area of ??urban development, which can be seen throughout the project at this stage, is worth the investment in the Beijing Road shopping district within 's. Step two: the project plot analysis. Mainly through the study of the geographical features of the project, and economic characteristics, judged from a plot point of the type suitable for the development of the property. Conclusion: the project land, I find the project for development projects targeted consumer group. Step 3: Retail Market Analysis. Select engaged in market supply and demand determine the future market trend. Conclusions: I suggest the direction of the project location. Step Four: the project market positioning. Main target market segmentation, combined with consumer demand and the future trends screening market segments and target customers. The study concluded: Determine the basic formation of market segments and target customers, project positioning. Step 5: Economic Benefit Analysis. This project possible future sales revenue and operating costs and cost estimates and make project investment economic evaluation. Conclusions: The measure and research the project better financial prospects. At this point, I macro, market, financial and other aspects of research and demonstration reasonable positioning and feasibility of the project. The introduction of structured thinking mode positioning process to commercial real estate, for the first time the subway commercial projects positioning and macro (economic, policy and commercial real estate market as a whole, and so on) and micro (regional market, customers, competitors, etc.) two aspects of the combination of up analysis. Summarized the the subway commercial projects positioning of a practical method of operation.
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