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Nowdays, real estate enters a fast-developing era. As an important form of commercial realty in China, walking-street appears in big and small cities of the whole country. It is of functions such as commercialism, urbanism, investment and so on, and is also a hard-operating form in commercial realty.Exploitation of walking-street not only needs enough financing, but also needs scientific market investigation, normative exploitation process, reasonable commercial programming, favorable business management. Among of these, position of walking-street is the most important.The position of walking-street includes collectivity positon, production positon, theme positon, commerce positon, target market positon and so on. Only combining the characters of local market ,the characters of item land, development rule of commercial realty ,the needs of merchants and buyers and adopting scientific process and method, it can be successful.This article takes an example about walking-street’s practical exploitation in Lengshuijiang, Hunan. By investigation the characters of Lengshuijiang market and item land and taking a series of scientific process and methods, this article studies the positon of Lengshuijiang’s commercial walking-street item.Part One: Preface. It introduces in details the researches on commercial realty and the positon of realty in home and overseas, and narrates the research background, purpose and method.Part Two: The theory of commercial realty positon. It introduces some concepts about commercial realty, studies the positon theory of commercial realty, especially the positon of walking-street and advances the process and method of walking-street’s positon.Part Three: Commercial background research of Lengshuijiang. It narrates macroscopical economic background, commercial background and provides market foundation. In this part ,by analyzing and contrasting Lengshuijiang’s macroscopical economic target, commerce circle, commercial material, competitors, buyers and operators, we can know Lengshuijiang’s commercial characters, development trend, consumption capability, consumption ability, consumption characters. All these provide foundations for positon of Lengshuijang’s walking-street.Part Four:Research of the itm palce and the position.This part first introduces the basic situation of the item,then analyse the item,last evaluate and appraise the item.This part is the emphases of the whole article. At the beginning of this part, it investigates the item place and advances item positon including collectivity positon, product, theme visualize and so on. It also brings forward the collectivity and other suited positon of walking-street of Lengshuijiang. Part Five: Conclusion. It concludes production and innovation of this article and introduces next study direction.
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