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The Formation and Impaction of Market Segmentation

Author: ChenZuoZuo
Tutor: JiangDeBo
School: Nanjing University of Finance and Economics
Course: Industrial Economics
Keywords: Market Segmentation Boundary effects Government action Promotion incentives Macroeconomic performance
CLC: F224
Type: Master's thesis
Year: 2008
Downloads: 133
Quote: 0
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Abstract


In this paper, the process of economic restructuring in the region market segmentation phenomena , from the point of view of government factors analysis . First empirical study , come to the market segmentation is the conclusion of the real existence and calculate more accurately the degree of segmentation ; On this basis , the research from the micro-economic factors to examine the reasons of market segmentation , focusing on the promotion incentives the impact of this mechanism for the behavior of the officials to influence regional economic activity , more refined distinction in different situations , different regions play a role in how this mechanism , and from an economic point of view , were explained through logical proof , found that the mechanism positive sense , pointed out the inadequacies that exist ; further market segmentation include the factors endogenous growth framework , the establishment of a model of development economics , market segmentation affect macroeconomic performance conclusions from the theory to prove , this effect is achieved by the change in the property rights transaction costs . The content of this article is divided into five parts , structures and arrangements are as follows: the first part of this study the background, the scope of the study , research methods , as well as an initial contribution . The second part of this paper, the data of various industries in various cities in the specific area , from the perspective of empirical research proved that the market segmentation is the existence of a certain area . The third part of attempts to explain market segmentation causes from the microscopic point of view , this article focuses preliminary explanation is given . The fourth part is trying to lead to changes in the economic performance of market segmentation analysis and gives a more basic explanation . Finally , on the basis of inductive full text , an objective evaluation of the lack of research out and explore future research directions .

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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